Your clients are hearing about AI every day in the news, on LinkedIn, and in conversations with peers. Everyone is using it and everyone is talking about it. If you aren’t part of that conversation, your MSP risks losing relevancy and falling behind.

Clients want to know that you are modern and adaptable, so prove that you are. Show that you’re willing to explore how AI can make both your business and your client’s businesses stronger.
In this article, we’ll discuss how your MSP can start using AI effectively, build credibility as a subject matter expert, and even package AI as a valuable service you can sell.

Start with your own MSP

To become credible at something, you have to know it well and be comfortable with it yourself. Use and experiment with AI in your own MSP to learn from it. See where it benefits you and understand where it doesn’t add value.

Here are some areas where you can use AI in your MSP:

• Ticket triage - Tell AI to categorize and prioritize your AI tickets, making it easier for your techs to sort through and freeing up their time to focus on revenue-generating tasks
• Documentation - AI can help you create your knowledge base and document your processes, so your team and clients can get answers quickly
• Marketing and sales - Use AI to help streamline your marketing and sales handoff processes, create nurture campaign triggers, brainstorm content ideas, build proposals, and more
• Data and analytics - AI can help you take a deeper dive into your data, spotting patterns in noisy tickets, endpoint issues, and churn risk

Be smart about what you learn from using AI. Document what works and what causes friction. If there’s anything you can quantify - like the number of hours AI has helped you save - write it down and share detailed insights with your team members. If everyone in your MSP is learning together, it will bring a ton of credibility to your organization.

Share your knowledge with clients

Your clients expect you to be an early adopter of new and emerging technologies. They turn to your MSP for expertise and expect you to guide them on what’s next. By showing that you’ve used AI yourself, you’ll be seen as someone to learn from.

Here are ways you can knowledge share with your clients:

• Host lunch-and-learns - this can be done virtually or in person and can be used to walk clients through AI use cases they can apply in their own industries
• Schedule regular QBRs - quarterly business reviews are an excellent way to show your value and present first-hand perspectives on emerging technologies like AI
• Communicate via newsletters and blogs - you’ve gained knowledge so put it out there for all to see; highlight both the opportunities and risks of AI to foster trust and prove you have a balanced view

Clients value business partners who are thought leaders, forward-looking, trustworthy, and who practice what they preach. Become a long-term business partner by positioning your MSP as an indispensable subject matter expert.

Sell AI as a service

Go a step further than knowledge sharing - help your clients implement AI into their daily processes. Just as your clients turn to you for your expertise in cybersecurity, asset management, and remote monitoring and management, let them turn to you for anything related to artificial intelligence.

Here’s how you can sell AI as a service:

• Identifying gaps - with your AI services, you can help clients discover areas where AI can drive efficiencies, such as customer support, financial reporting, and documentation
• Implementation support - help your clients set up AI-powered tools and systems, like chatbots, productivity-enhancers, and data dashboards
• Ongoing maintenance - show clients how you can optimize their processes and save them time by regularly updating their AI systems with current brand guidelines, templates, and security protocols

Some MSPs are adding roles like AI Architect or Enablement Platform Manager to formalize their AI as a service offering. This ensures internal oversight within your MSP as well as client-facing expertise that can increase your perceived value.

Bolster bundles and upsell existing clients

MSPs who are operationally mature consistently revisit their offerings to ensure they align with market demands and client needs. Clients and prospects are likely already expecting some level of AI service in your packages, so meet them where they’re at. This can range from knowledge sharing to selling AI as a service.

Here’s what it can look like to fold AI into your existing packages:

• Proactive services - as part of your premium tier of bundles, you can include proactive AI audits once a quarter that can reveal whether your client’s AI tools still align with their goals, are properly secured, and where there are areas of opportunity
• Cross-selling - help your clients adopt AI responsibly by pairing AI advisory services with cybersecurity offerings as the two go hand-in-hand; AI threats come in the form of deepfakes, phishing schemes, and data leaks. Be a holistic risk mitigator by protecting your clients from all forms of cyber threats
• Upselling - AI onboarding and training can be a popular add-on to your existing bundles; create a recurring revenue stream by adding ongoing AI enablement sessions where you share best practices, common pitfalls, and hands-on training that ensures AI adoption is driving ROI

Create new revenue opportunities with AI

The AI conversation can be intimidating and overwhelming simply because of how widespread it is. It is everywhere. But it doesn’t have to be scary. AI can enhance processes, create efficiencies, and help all businesses remain relevant in a rapidly evolving landscape.

Your clients need to feel like they’re in good hands when it comes to AI. You’re already a trusted partner who keeps your client’s IT systems running seamlessly. Build credibility by sharing how AI has transformed your own operations and help them transition into AI implementation.

Differentiate your MSP by offering AI knowledge, selling it as a service, and further strengthening your foundation of trust. In turn, you’ll reinforce client loyalty and create new revenue streams.

See how AI-powered IT management can streamline workflows and elevate your expertise. Try LogMeIn Resolve today.