For managed service providers (MSPs), safeguarding client data is a foundational responsibility. However, ensuring the stability and growth of your own revenue streams is equally critical. In a competitive landscape full of escalating cyberthreats, MSPs require integrated solutions that move beyond simple data backup. The objective is to prevent, detect and remediate security incidents while ensuring business continuity. This is the strategic advantage delivered by the LogMeIn Data Protection Suite powered by Acronis.

A robust data protection strategy directly impacts and strengthens your monthly recurring revenue (MRR). Let's examine how advanced backup, business continuity and disaster recovery (BCDR) and security services can fortify your MSP business, and how the partnership between LogMeIn and Acronis provides a distinct competitive edge.

The New Standard: Integrated BCDR and Security

Clients recognize that conventional backup is no longer sufficient. Threats ranging from sophisticated ransomware to simple accidental deletion endanger business continuity. Merely restoring files is inadequate if the underlying systems remain compromised.

MSPs that combine BCDR with advanced security functionalities like endpoint detection and response (EDR) and extended detection and response (XDR) offer a comprehensive defense mechanism. This approach provides:

• BCDR: A framework to minimize downtime, guarantee rapid recovery, and maintain operational integrity.
• EDR / XDR: Proactive threat blocking, detection and remediation capabilities that neutralize threats before they can inflict significant damage.

Unifying these services into a single, cohesive offering transforms your value proposition from a supplemental service to an indispensable component of your clients' operations, thereby strengthening your MRR.

Defending Recurring Revenue Against Modern Threats

The stakes for MSPs are considerable. A single security breach or extended service outage can immediately erode client trust. The consequences directly affect your financial stability:

• Revenue Loss from Churn: A security incident can prompt a client to terminate their contract, eliminating their monthly payments.
• Decreased Profitability: Unplanned downtime and incident response consume valuable resources, eroding service margins.
• Reputational Damage: A reputation for unreliability hinders the acquisition of new clients.

Protecting your service continuity is synonymous with protecting your recurring revenue. A proactive stance on security is not just a technical imperative; it is a core business strategy.

Strategy 1: Bundle for Value and Client Retention

Clients require comprehensive solutions, not a fragmented collection of services. Bundling BCDR with advanced security creates compelling service packages that deliver superior value and strengthen your business.

• Increase Client Stickiness: Integrated services are more deeply embedded in a client's operations, significantly increasing the costs and complexity of switching providers.
• Justify Premium Pricing: A unified solution that ensures true business continuity and cyber protection commands a higher price point than standalone services.
• Enable Predictable MRR Growth: Bundles are easier to market and sell, lead to higher average revenue per user (ARPU) and help secure longer-term contracts.

Actionable Insight: Develop bundled offerings that address multiple client pain points simultaneously. Position these bundles as essential to your clients' operational success, not as optional add ons. This reframes the conversation from cost to strategic investment.

Strategy 2: Differentiate with Advanced Security

Not all data protection services are created equal. If your primary offering is simple backup, you are competing solely on price. By incorporating advanced security features like EDR and XDR, you elevate your position in the market.

• Deliver Enhanced Client Confidence: You are no longer just restoring data; you are actively reducing your clients' risk exposure.
• Gain a Competitive Advantage: Many MSPs have not yet adopted a truly integrated BCDR and security model, creating an opportunity for you to stand out.
• Facilitate Value-Based Selling: Shift sales conversations from features and specifications to outcomes, such as guaranteed uptime, regulatory compliance and risk mitigation.

Actionable Insight: Equip your sales team to articulate how an integrated solution proactively stops threats and restores business operations more swiftly than legacy approaches. Emphasize the strategic value of preemption over simple reaction.

Strategy 3: Simplify Management to Reduce Churn

Operational efficiency is a key component of profitable recurring revenue. Managing a complex array of disparate tools increases your operational costs and introduces a greater risk of service errors or coverage gaps.

The LogMeIn Data Protection Suite powered by Acronis provides MSPs with a consolidated control plane.

• Unified Management: A single platform streamlines administration across all clients.
• Reduced Operational Overhead: Minimized training requirements, fewer service tickets, and increased automation free up technical resources.
• Consistent Client Experience: A streamlined stack leads to fewer service delivery failures and billing discrepancies, enhancing client satisfaction.

Actionable Insight: Consolidate your service stack to reduce internal complexity. This allows your team to focus on delivering superior results, which in turn makes clients more satisfied and less likely to churn.

Why the LogMeIn and Acronis Partnership Excels

This strategic alliance is engineered to empower MSPs for growth and control.

• Turn-key Integration: Deploy backup solutions with speed and confidence.
• Inherent Scalability: The suite is designed for multitenant environments, enabling you to expand your business without a linear increase in overhead.
• Proven Reliability: Both LogMeIn and Acronis are trusted brands with a long history of serving the MSP community.

With this partnership, you can deliver true business continuity and advanced security, making your MSP an indispensable partner to your clients.

Position Your MSP for Predictable Growth

In the current MSP market, integrated BCDR and security services are a necessity for growth. By leveraging a unified solution like the LogMeIn Data Protection Suite powered by Acronis, you are not only protecting your clients' assets. You are actively protecting — and growing — your own recurring revenue. This strategic approach ensures long-term stability and positions your MSP for sustained success.

Ready to expand your service offerings to include BCDR and advanced security? Book your LogMeIn Data Protection Suite demo today.